The art of the Negroni

A true Italian classic

Bold, bittersweet and unmistakably Italian, the Negroni has been a cocktail icon for more than a century. Traditionally made with equal parts gin, sweet vermouth and Campari, finished with a twist of orange, it’s beautifully simple and instantly recognisable.

Its story begins in Florence around 1919, when Count Camillo Negroni is said to have asked bartender Fosco Scarselli to give his usual Americano a little more kick, swapping soda water for gin. The result was a richer, stronger serve that soon took on the Count’s name.

More than 100 years later, the Negroni remains an aperitivo favourite around the world. Bitter, botanical and perfectly balanced, it’s a cocktail made for that golden moment before dinner, lingering drinks at the bar and evenings that deserve to start in style.

A whole month of Negroni

We’re raising a glass to all things Negroni this September. From 1st–30th September, our Cocktail Club pubs will be celebrating Negroni Month with a limited-edition menu created in partnership with Campari and dedicated to the iconic Italian cocktail. Alongside the classic serve, expect delicious twists created by our very own Cocktail Club representatives, each putting their spin on that unmistakable balance of bitter, sweet and botanical flavours.

Whether you’re a Negroni devotee or trying one for the first time, there’s never been a better excuse to discover a new favourite. One month, plenty of Negronis. We’ll drink to that.

Find participating pubs

The Alexandra

Wimbledon, London SW19 7NE

A welcoming atmosphere, a cluster of loyal regulars, a squad of avid sports fans, well-cared for beers, wines from all around the world, and the most delicious pub classics.

The Althorp

London SW17 7EB

A gorgeous pub with stunning views of Wandsworth Common. You’ll find a friendly welcome, great drinks and delicious traditional British food.

Brook Green Hotel

Hammersmith, London W6 7PB

A stylish pub with rooms proudly stood on the corner of Brook Green in Hammersmith, West London.

Cat & Mutton

London E8 4QJ

A place to eat, drink and party with hearty pub grub and a selection of 16 beers on tap. With private space for hire in The House of Revelry upstairs room.

The Constitution

Camden, London NW1 0QT

Camden’s coolest canal side hangouts for good times and fun vibes.

The Devonshire

Balham, London SW12 9AN

A historic pub in heart of Balham renowned for it's large sunny garden, which transforms from a beach club in summer to an alpine wonderland in winter.

The Fellow

King's Cross, London N1 9AA

Nestled around the corner from King’s Cross and St Pancras train stations is everyone’s favourite North London hangout.

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